This case study reveals how Aunt Millie's Bakeries scaled its scan based trading program from 35 stores to more than 400 stores with a major Ohio-based grocery retailer.
Global Commerce Initiative, Capgemini and representatives from 22 retail and consumer packaged goods companies share the results of their recent "Future Supply Chain" project.
New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.