Data & Analytics

Both companies announce multi-year technology and services agreements to better track consumer, shopper and market trends.

The marketer of ketchup, condiments and sauces relies on a unique process of virtual shopping to select product packaging and optimize assortments on retail shelves.

The implementation is part of Kellogg's strategy to adopt best practices aimed at improving safety, increasing productivity and reducing costs in their workplace.

The launch underlines the importance that Nestl attributes both to R&D and to the out-of-home business, one of its four strategic growth areas.

By Steve Rosenstock, Clarkston Consulting

Following the historic election of Barack Obama to the U.S. presidency, a number of developments will impact the manufacturing industry in 2009.

A new solution is helping Dannon to achieve its business goal of increased customer satisfaction.

Streamlined processes help the world's largest bottler and distributor to increase sales volume and profitability.