Data & Analytics

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

With a new solution, FX Luminaire saves countless hours by improving its workflow process, cuts costs by 75 percent on supplies every month as well as recycles inkjet cartridges, following to the companys sustainability initiatives.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.