Data & Analytics

15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

Key functionality in the new system from HighJump, includes order management, inventory management, route settlement, pricing, promotions and more.

With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

Since implementing the solution from Akamai, Dolce&Gabbana's web site performance has improved nearly six times globally on average.

V.5.0 is based on Salients visual data mining solution, an investigative paradigm that is expected to put the specific user in immediate control of all possible data relevant to any given situation.

Unilever's Open Innovation team launched a new online platform, which asks experts to help the company find technical solutions it needs to achieve its ambition of doubling the size of its business.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.