Data & Analytics

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.

The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.

The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.

Dozens of apparel retailers, manufacturers and distributors are subscribing to and using a program from GS1 US as they roll out large scale implementations of RFID in stores, warehouses and factories.

To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.