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Data & Analytics

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

  • Data, Data, Everywhere

    Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.

  • Mobile Commerce Tops 13% in Q1 2012

    The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.

  • ACCO Brands Completes MeadWestvaco Merger

    The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.

  • Anheuser-Busch Boosts Production of Bud Light Platinum

    Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Economist Research Reveals Direct-to-Consumer Trends

    Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

  • Kellogg Deploys Demand Sensing Solution

    The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.
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