2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.
New research reveals that Wal-Mart is the brand most browsed and shopped via mobile devices, but Apple, Best Buy and Kohl's deliver the most satisfactory mobile shopping experiences. The study also found that the top 10 brick and mortar retail brands leave much to be desired when it comes to meeting consumer expectations for mobile storefronts.
Accenture will provide Unilever with HR business process outsourcing services that benefit more than 130,000 Unilever employees in more than 100 countries and introduce a series of service improvements focused on enhancing the user experience.
The financing proceeds condition of the previously announced cash tender offer by affiliates of RedPrairie to purchase all outstanding shares of JDA has been waived. In connection with this announcement, affiliates of RedPrairie have entered into definitive credit agreements relating to the financing of the proposed acquisition of JDA.
Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.
Economic conditions and emerging technologies are forcing retailers to identify new ways to set themselves apart from the competition. Walmart, for example, stepped up supplier collaboration in more ways than one.
Children are perhaps the most fickle of all consumers. Find out which toy companies stayed on the "hot" list in 2011 and which ones are losing the popularity contest.
