Data & Analytics

New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.

International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences.

Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it.