Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.
Leatherman Tool Group decided to adopt the HighJump TrueCommerce EDI solution, simultaneously with a new ERP system, experiencing a 75 percent reduction in EDI spend compared to the same period last year.
P&G is moving the lion's share of its media-buying and planning account in North America, concluding one of the most high-profile media reviews of the year.
Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.