Data & Analytics

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.

Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.

Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.