Predictive Analytics

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

For consumer goods and retail brands considering the path of self-service data science, it’s important to first understand the terms and technology, how the tools function, and which applications are paving the way toward true self-service.

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

In “Purpose-Driven Analytics: Charting a Course that's Right for Your Business,” Jamie Head will be joined by Rick for a deep dive into building a high-capability analytics solution in alignment with a company’s unique value proposition.

A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology.

Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company.