Predictive Analytics

Litehouse Foods is a leading manufacturer of refrigerated dressings, dips and sauces.

Re-thinking supply and demand simplifies pricing

7-Eleven taps customer analytics to optimize prices, drive profitability

How a $14-billion industrial manufacturer found the right price

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Understanding price strategy is a key step to achieving optimization

How to realize return from your trade promotion strategy

The tale of Grotto S.p.A. is a rare success story in the apparel industry as it evolved from a single store in the early 1990s into one of the premier global fashion brands.