Predictive Analytics

Gillette streamlines its go-to-market strategy with Project Enable

How to establish an effective trade promotion analysis process

Del Monte Achieves Day-In, Day-Out Trade Spend Visibility

In 2004, the Kimberly-Clark Corporation developed a five-year RFID Strategic Applications plan that focuses on key strategic applications choices that would utilize RFID to deliver new value to both its customer and to Kimberly-Clark.

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

What action steps should you be taking to yield a return on promotion investments?

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.