Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.
With more than 900 outlets in 36 countries, Gloria Jean's Coffees struggled to manage its expanding global supply chain. In three months, the company received a return on investment from the reductions in inventory achieved via a new software solution.
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.