Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit.
Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & Dwight have made recent investments to bolster their cybersecurity, integrating automation and AI along the way.
Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.
The Fresh Market is looking to get closer to its consumers, partnering with NielsenIQ to access consumer behavior insights from both in-store and online.
In this chat, Jeff Van Pelt, principal, consumer industries at NTT DATA Business Solutions, discusses next-generation ERP solutions for consumer goods companies.
Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.
