Demand Data Analytics

Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.

Beef producer, JBS, needed a warehouse management system that could run three of its U.S. Swift & Company brand plant-based warehouses that were running different systems and needed a common platform for better efficiency, communication and visibility.

A new vendor managed inventory solution will support a strategic business initiative expected to improve customer service levels.

The acquisition is expected to provide retailers and consumer products manufacturers with an end-to-end promotion management solution.

Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.

The company, which operates 167 stores in the northeastern United States, says retailer-supplier collaboration is a key strategy.