Consumer Analytics

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

For CPG wholesalers, mobile B2B e-commerce apps are becoming an essential tool for success. find out why.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

How CPGs can benefit from a single omnichannel communication platform.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

We sit down with Ash Mehra to explore where more work is needed to break down internal silos to advance digital transformation.