Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.
Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces.
Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.
Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.
The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
