Consumer Analytics

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

3 ways AI can break down silos and pave the way to sustainable growth.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

Learn how Hormel uses AI to help gather information at scale and translate big data into actionable insights.

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

Consistency stems from the “right” data, knocking down departmental silos and personalization when it counts.

Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life.

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.