Consumer Analytics

Vittorio Cretella, CIO at P&G, said the company is focused on becoming an “AI-first” business. Get the details.

A coalition of cross-industry companies – including Amazon – is uniting in an effort to ensure the trustworthiness of reviews online, while Walmart is pledging a commitment to more responsible AI.

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.

The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.  

Apparel company HanesBrands is tapping generative AI technology in order to optimize its supply chain.

Zach Dennett, VP of loyalty and omnichannel at CVS Health, discusses how the company is focusing on consumer insights and convenience as decisive factors in loyalty-building and engagement.

Learn how CVS is harnessing the reach of its vast membership base to boost loyalty and constantly evolve its personalization and convenience efforts.

Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control.