Consumer Analytics

The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more.

Traditional analytics platforms have existed for decades, but large language models (LLMs) are taking things to the next level.

Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event this month to talk AI implementations.

Nestlé jumped into the weight-management market with a new food product brand that’s being marketed as a companion piece for those taking one of the increasingly popular GLP-1 medications such as Ozempic and Wegovy.

This fall, Raheel Khan, SVP of foresight and growth intelligence at The Estée Lauder Companies, will highlight how consumer goods companies can evolve their cultures and measurements of success to drive new and exciting experiences.

Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers.

Clorox CEO Linda Rendle detailed the company’s journey since the cyber attack, which reduced shipping and increased consumer product availability issues. Learn about the transformation journey.

Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.