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Business Intelligence (BI)

  • Ripe For Integration

    In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.

  • Breakthrough SMB - December 2004

    According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

  • Customer Management

    The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.

  • Handling the Holidays

    Meeting demand spikes by utilizing the right tools

  • Special Report: 2004 Consumer Goods Technology Conference

    A re-cap of the year's must-attend industry event

  • INSIGHTS -- November 2004

    Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.

  • Taking Care of Business

    With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.

  • An Uncanny Approach to TPM

    Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
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