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Business Intelligence (BI)

  • Special Report: 2004 Consumer Goods Technology Conference

    A re-cap of the year's must-attend industry event

  • Collaborative Trading Partner

    In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.

  • Ripe For Integration

    In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.

  • Breakthrough SMB - December 2004

    According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

  • Customer Management

    The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.

  • INSIGHTS -- November 2004

    Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.

  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

  • Weathering the Storm

    Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.
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