Managers at Quantum Foods Inc. were facing two key challenges: improve inventory control as the business continued to grow dramatically, and meet increasingly stringent government and industry regulations regarding food safety.
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.