A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.
Supporting innovation initiatives is critical in times of economic hardship, and analysts expect a bevy of functionality developments in this space. Plus, readers rank the Top 10 NPDI providers.
Readers rank only the Top 8 providers in this space, perhaps signaling that big name vendors are doing a good job at gaining consumer confidence as the dust settles around heavy merger and acquisition activity.
For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?
