The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.
Enabled by a business intelligence platform, Kimberly-Clark business analysts now have greater visibility into the supply chain, inventory and manufacturing performance.
The consumer goods giant reports positive results from the first year of its Environmental Supplier Sustainability Scorecard and expands distribution to 600 suppliers.
In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.