For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.
Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.
A global survey of 804 IT decision makers and 1,040 consumer IT users finds that consumer use of smartphones, social networks and cloud services are fundamentally changing the way that enterprises do business.
The manufacturer of skincare, body care, fragrance and hair care products selects an Apriso solution for manufacturing operations management and to help manage its strong growth.
If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...
Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...
All-Clad plans to make use of demand planning and production dashboards to improve inventory management, store detailing and product lifecycle management at its key retailers, which include Williams Sonoma, Macys and Bloomingdales.
