Business Intelligence (BI)

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Overstock hopes the solution will fast-track highly impactful data science projects to help the retailer deliver on its key brand promise.

The acquisition is designed to provide a single, integrated platform of data as supply chains transition toward a digital era driven by algorithmic planning and machine learning,

The new service and infrastructure will support the "Restock Kroger" plan by accelerating key digital initiatives.

The goal is to connect store-shelf insights all the way back into the collective supply chain.

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The world’s third-largest chocolate manufacturer will implement the software to help manage costs and risk throughout the procurement process.