Machine Learning

AI is no longer experimental in the consumer markets. It’s gone operational.

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.

When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience.

The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy.

Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities.

This is part of Heineken's ongoing Connected Worker initiative, which has so far been deployed to more than 150 breweries and 80% of the factory workforce.