For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?
Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.
Supporting innovation initiatives is critical in times of economic hardship, and analysts expect a bevy of functionality developments in this space. Plus, readers rank the Top 10 NPDI providers.
After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.
A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.
A deep recession, severe winter weather and five fewer shopping days created the most challenging sales environment in years for the nation's retailers. Which markets performed the best and worst during the 2008 holiday season?
