After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.
A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.
Tom Szaky puts meaning to the saying, "One man's trash is another man's treasure." He shares best practices for turning garbage into commercially-viable green products with CGT Executive Editor Kara Romanow.
Readers identify the Top 10 SCP providers. Plus, analysts assess why this key process has been negatively impacted by the current economic situation and what the future holds.
