Supply Chain & Merchandising

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.

Footwear maker and retailer Crocs has deployed a solution that provides near real-time data access from key enterprise systems to support its global, multi-channel supply chain.

crop management system will enable PepsiCo's farmers to monitor, manage and reduce water use and carbon emissions, while also maximizing potential yield and quality.

A new tool will help address the company's complex financial systems as well as its need to efficiently manage operations and customer service.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Historically,Land O' Lakes ran as a holding company with many separate entities. Over time,this resulted in an overly complex IT environment. In 2005,a strategic decision was made to move toward an operating company mode. Here, two company VPs give an exclusive update on Project Catalyst'sprogress.

Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.