Supply Chain & Merchandising

Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted.

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

The Top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc.

2011 has been a pivotal year for ERP software. A new generation of solutions has emerged. Michael Griffiths, Microsoft Business Solutions global retail & distribution product director, explains how these systems are putting powerful yet cost-effective capabilities into the grasp of CG companies.

For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.