Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.
The move, by Sara Lee and its Norwegian joint venture partner Kaffehuset Friele, is expected to strengthen the partners' out-of-home business in Norway and Denmark.
Robert Stockton has been a key architect behind Mattel's rapid international growth and also helped shape many of the company's recent growth initiatives.
Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.
With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.
With the addition of this MeadWestvaco Corporations Consumer & Office Products business, ACCO Brands increases its scale and strengthens its position as an industry leader in school and office products.
