Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.
Infusing technology into the activewear it provides is key for Oakley, so its no surprise that the California-based company is using analytics to improve its trading partner relationships.
Sports apparel and equipment compant Mizuno USA has promoted its Vice President of Brand Management & Marketing to a newly created position of Chief Operating Officer.
Dr Pepper Snapple Group is now second-largest equity holder in the sports drink. Find out more about the brand launched in 2012 and DPS's growing interest.
