With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.
Sees Candies adds a solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its Point of Sale and legacy back end systems.
The $100 billion-plus deal will merge the worlds two largest breweries andcombine AB InBev's Budweiser, Stella Artois and Corona with SABMiller's Castle Lager and Miller Genuine Draft.
Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates.
