The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.
In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.
Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive.