The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.
Artificial intelligence is a must-have for tech savvy consumer goods companies to ensure product is where it needs to be, when it needs to be there regardless of demand spikes.
As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.