Sales & Marketing

Fujitsu Transaction Solutions signs a definitive agreement with Optimal Robotics to acquire Optimal's self-checkout business for $35 million in cash and an assumption of liabilities.

As our fall events approach, CGT is excited to begin our annual awards process.

A court-ordered stay prevents private-label manufacturer Perrigo from rolling out a store brand version of Prilosec OTC, allowing Procter & Gamble two more years to exclusively market its antacid beyond the period initially set by the Food and Drug Administration, reported Advertising Age earlier this week.

Building profitable brands and partnerships; agenda provides wide-range expertise

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.