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Sales & Marketing

  • Ocean Spray and PepsiCo Join Forces

    In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.

  • Proof of Progress

    EPCglobal US President Mike Meranda talks about RFID post UHF Gen 2 standard approval

  • Catching Up With Donagh Herlihy, VP & CIO, Wm. Wrigley Jr. Co.

    Kara Romanow sits down with Donagh Herlihy, vice president and chief information officer, Wm. Wrigley Jr. Co., to find out how he manages challenges around bringing new products to market, collaborating with retailers and being part of a global business.

  • Compliance is King

    Wal-Mart's mandate is the No. 1 motivator for RFID adoption in consumer goods market

  • Reckitt Benckiser Streamlines Innovation Process

    In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.

  • Church & Dwight Adds Orange Glo to Product Mix

    Church & Dwight Co. Inc., which manufactures Arm & Hammer household products, agrees to buy cleaning products maker Orange Glo International for $325 million.

  • The State of RFID

    Compliance still king, but consumer goods firms keep an eye turned toward business benefits

  • Meeting Expectations

    Most survey respondents wont see an ROI from RFID in the next 18 month
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