Sales & Marketing

Catching up with Peter Hatch, Sr. Director, Trade Marketing Application & Process, RJ Reynolds

Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.
Nike and Levi's Partner On Men's Only Collection

To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.
Consumers Dream Of A Green Christmas

The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.
Customer Management Award

Johnson & Johnson revitalizes trade promotion processes
SMB Award

Ruiz Foods mazimizes market share and promotional dollars
Most Innovative Product -- December 2007

Johnson & Johnson creates an entirely new product category.
Consumer Goods Industry and Innovation Awards Categories

Recognizing consumer goods companies for excellece in innovation, technology and business strategies.
Microsoft and Infosys Expand Relationship

Infosys Technologies Limited announces strategic efforts to deepen services delivered to Microsoft Corp.

Executive Insight