Sales & Marketing

The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term?

Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.

To ensure its position as a leader in the golf industry, PING shelved development tools that it had used for a year and adopted new software, which helped dramatically speed development of the nFlight custom-fitting application.

Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy.

The company has no immediate plans to replace President Erin Smith in her current role.

InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book.

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes.