Reckitt Benckiser Launches Social Media Game Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live. Tampico & Pepsi Launch Live Life Plus Campaign The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand. PepsiCo Launches Innovation Fellowship Program Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop. FDA Issues Warning for Unilever and Dr Pepper The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites. Top 10 Online Retailers Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers. P&G Alters the Laundry Aisle Again New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs. Target First to Sell Facebook Gift Cards The retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011. PepsiCo Brand Switches to DSD This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year. AkzoNobel to Become Primary Paint Supplier to Walmart The world's largest paint company will offer multiple paint brands, including Glidden, in Walmart U.S. stores starting in 2011. Revlon Strengthens Demand Sensing and Analytics A DSR will help the global manufacturer facilitate a single view of its customers across all departments. First Previous 675 676 677 678 679 Next Last
