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Sales & Marketing

  • Robert Bosch Selects Platform to Manage Data

    The manufacturer partners with Retail Solutions to drive insights from data at five retailers in North America.

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • Nestle Expands NHW Footprint in US

    Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • Maker of Airborne Delivers Shot of Innovation

    Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

  • Avon to Separate Roles of Chairman and CEO

    Andrea Jung will continue as company chairman while the company conducts a search for new CEO.

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy

  • IBM/DemandTec Deal to Challenge Organizational Boundaries

    The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring.
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