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IDC's Top 10 Manufacturing Predictions for 2012
IDC Manufacturing Insights identifies THE trends that will impact manufacturing business and IT decisions in the next year. Plus, Practice Director Simon Ellis focuses in on what the overall manufacturing predictions mean specifically for consumer goods companies. -
Store Execution: Insight where it is needed most
Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...