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Sales & Marketing

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
  • New Products: Here We Come!

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue
  • Project 7 Gains Executive Vice President of Sales

    The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.

  • WD-40 Launches First Product Line Extension

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
  • IBM Completes DemandTec Acquisition

    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
  • Acosta Acquires Griffin Strategic Advisors

    Griffin will combine with Acostas Marketing Group to form AMG Strategic Advisors, a new business unit to be led by Griffins co-founder and CEO Carrie Shea.
  • PepsiCo Announces Strategic Growth Investments

    These decisions are based on a comprehensive review by the company's management of its portfolio, brands, costs, organization and capital structure.

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