Sales & Marketing

57% of small brands experiencing significant growth said using GTINs/UPCs in their product listings helps customers more easily find their products online.

Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future.

Bramman’s experience spans packaging, retail, hospitality, and oil and gas.

The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

The grocery chain will be the first partner for Instacart's newest service, Instacart Meals, a grocery meals product that powers ordering, delivery and pickup of made-to-order food.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.