Sales & Marketing

Hanging In There: How CPGs Can Maintain Healthy Margins While Holding On to Empty Shelf Space
While both retailers and CPGs must contend with a completely unpredictable supply chain, inflation fears and pandemic fatigue for the foreseeable future, CPGs also face the added challenge of having limited influence over shelf allocation in stores. Learn more.
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

5 Reasons CPG Wholesalers Favor Native Mobile Apps

For CPG wholesalers, mobile B2B e-commerce apps are becoming an essential tool for success. find out why.
Henkel’s Transformative Consumer Brands Merger Moving to Next Phase

While the integration process began immediately, the company expects the formal kick-off to occur in early 2023, and has so far defined the first four organizational layers of the restructure. Learn more.
Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities

Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.
CGT Shortlisted for Interactive Storytelling Award From Folio

Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more.
Utz Brands' Growth Mode Leans Into Social Media & Supply Chain Investments

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode.
Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.
Tech Transformation Video: Bill Shube of The Lego Group Talks Meeting Demand During Disruption

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.
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Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

Hanging In There: How CPGs Can Maintain Healthy Margins While Holding On to Empty Shelf Space

WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data

5 Reasons CPG Wholesalers Favor Native Mobile Apps

Henkel’s Transformative Consumer Brands Merger Moving to Next Phase

Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities

CGT Shortlisted for Interactive Storytelling Award From Folio

Utz Brands' Growth Mode Leans Into Social Media & Supply Chain Investments

Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Tech Transformation Video: Bill Shube of The Lego Group Talks Meeting Demand During Disruption

Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value