Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results.
Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone.
Even in the face of circumstances beyond their control, leading CGs are taking steps to bolster their supply chain agility and revamp their networks and processes to be more robust. What are the next steps CGs can't afford to miss on the road to resilience?
Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.
The technology is designed to quickly provide language and visual insights to 2,000 users around the world, enabling L'Oréal’s financial controllers to more easily identify business-driving insights.