Sales & Marketing

Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence. Here’s a look at five different disruptions — and their solutions.

Here are a few key considerations CPG brands should keep an eye on specifically that are set to have the largest impact on the way technology is used by the industry moving forward.

In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.

In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.

In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.

As the use of artificial intelligence within marketing grows, executives will not only increasingly shift employee priorities to new duties, but they’ll also double down on their organization’s verification capabilities.