Promotion Management

Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.

As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.

Teradata and Relational Solutions partner to provide an enterprise demand signal repository solution for consumer goods companies.

The Eight O'Clock coffee company integrates SmartForecasts within its ERP system using Microsoft's SQL Server database to streamline and increase forecasting performance.

A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.

Determining the best product price without missing a profit event is a science-based, algorithmic experience - not a hit or miss adjustment or a cost-plus exercise.

This St. Patrick's Day, Korbel Champagne Cellars created the "Irish Kiss." This festive Korbel cocktail is bubbly and refreshing, and most importantly ' it's green.