Personalization

Coca-Cola Signs As Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology.
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
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L'Oréal Preps for the Future With Metaverse Incubator and AI- and Data-Powered Beauty Science

Despite roadblocks, the company reported “excellent performance” for the year in its latest earnings report, attributing the success to these digital innovations.
Tapestry Weaves Consumer Data Through the Value Chain

Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.
Consumer Goods and Retail Leaders Will Bring Data to Life at Analytics Unite 2023

Analytics Unite 2023 will be showcasing how executives are bringing data to life across their respective industries, giving attendees actionable insights to innovate with speed, optimize budgets and infrastructures, introduce streamlined services, and deliver unparalleled experiences.
Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
How CPGs Can Use Real-Time Data for Real-Time Decisions

Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.
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CDP Use Cases in Consumer Goods

This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.

Coca-Cola Signs As Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

L'Oréal Preps for the Future With Metaverse Incubator and AI- and Data-Powered Beauty Science

Tapestry Weaves Consumer Data Through the Value Chain

Consumer Goods and Retail Leaders Will Bring Data to Life at Analytics Unite 2023

Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

How CPGs Can Use Real-Time Data for Real-Time Decisions

CDP Use Cases in Consumer Goods

PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts