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Personalization

  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Immaculate Baking Revamps Package Design

    To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.

  • The Next Generation of Innovation

    CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.

  • LeapFrog Takes a Big Leap

    LeapFrog Enterprises, Inc. unveils LeapPad, a personalized learning tablet designed for kids ages four and up.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.

  • Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

    Alice.com is now powering more than 100 storefronts for some of the worlds largest CPG brands with the recent addition of Solo Cup Company, Kelloggs, 3M and Ecover.

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